Auto Rental News
MenuMENU
SearchSEARCH

Zubie Recognized for Technology Excellence

The connected car provider garnered a Gold Stevie Award for its smoke detection product.

Overhead view of the awards gala and a photo of a Zubie exec with an award.

Nick McGuire, Zubie's director of marketing, accepted the Stevie Award on behalf of the company. It represents the highest honor in its category, for which Zubie was selected among a competitive field of nominees.

Photos: Zubie

2 min to read


Zubie, a vehicle tech vendor for rental and commercial fleets, recently accepted the Gold Stevie Award in the Technology Excellence category for “New Service of the Year,” which recognizes its onboard rental car smoke detectors.

The Stevie Awards celebrate outstanding performance in the workplace worldwide. It represents the highest honor in its category, for which Zubie was selected among a competitive field of nominees.

Ad Loading...

A Breakthrough Solution for Rental Car Operators

Designed specifically for rental car operators, Zubie Smoke Detection delivers real-time alerts, detailed incident reports, and tangible evidence of in-vehicle smoking. Installed in just 15 minutes per vehicle, the system leverages Bosch’s RideCare hardware, fully integrated into the Zubie platform.

Key features include:

  • Smoke detection with alerts when smoking occurs, and reports that include total smoke detected, background air quality, and duration of smoking.

  • GPS tracking

  • Geofencing

  • Trip reporting 

  • Mileage monitoring

Together, these features give rental car companies more control over fleet conditions, help enforce smoking policies, defend against customer disputes, and aid in recovering lost revenue from cleaning costs and fleet downtime.

Zubie’s collaboration with Bosch merges their expertise in sensor technology with Zubie’s strengths in real-time vehicle monitoring and reporting, as well as rental-industry workflows.

Ad Loading...

What This Means for Customers

For rental fleet operators, Smoke Detection means:

  • Fewer interior refurbishment costs and less downtime from cleaning out smoke odor and damage.

  • Lower risk of disputes with renters over smoking fees, thanks to timestamped, detailed incident reports. 

  • A mechanism to impose smoking fees with confidence.

  • Better customer satisfaction and fleet reputation, as vehicle interiors stay cleaner and are more consistently smoke-free.

Looking Ahead

Zubie is continuing to enhance its platform. Coming soon, customers using Smoke Detection will also be able to detect damage incidents — expanding beyond in-vehicle smoking to enable even more comprehensive monitoring and protection of fleet assets and renter accountability.

More Rental Software

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photos of RentalMatics and Rently executives with company logos.
Rental Softwareby News/Media ReleaseApril 10, 2026

RentalMatics, Rently Combine Platforms To Link Fleet Data With Rental Car Operations

The integration aims to simplify processes by reducing the need to switch between systems and widen access to fleet information.

Read More →
Title page of video with photos of host and guest.
Rental Operationsby Martin RomjueApril 9, 2026

How AI Reforms Rental Pricing And Rates

AI can go further in defining rental pricing as an intelligent process that sets the right rates and right times. [VIDEO]

Read More →
Ad Loading...
Green and black bar graphs show YOY fleet sales comparisons among rental, commercial, and government sectors.
Fleet Acquisitionby Martin RomjueApril 3, 2026

Rental Fleet Sales Stay Ahead In Q1 Despite Monthly Dip

Vehicle sales into commercial fleets are outpacing rental car fleet purchases so far this year.

Read More →
A collage of a plane across a global map and driver of a rental car in a scenic landscape
Rental OperationsApril 1, 2026

Making Connections: More Options Diversify Travel Plans

As a growing number of itineraries now feature segments with multiple transportation providers, car rental serves as a core mobility link in travel journeys.

Read More →
A collage of a plane across a global map and driver of a rental car in a scenic landscape
Rental OperationsApril 1, 2026

Making Connections: More Options Diversify Travel Plans

As a growing number of itineraries now feature segments with multiple transportation providers, car rental serves as a core mobility link in travel journeys.

Read More →
Ad Loading...
Title page with photos of Sanchit Garg and Martin Romjue
Rental Operationsby Martin RomjueMarch 16, 2026

Global Rental Car Demand, AI & Pricing

A CEO who specializes in AI technology brings his global perspective and previews his upcoming session at the International Car Rental Show. [VIDEO]

Read More →
Ad Loading...