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As Europe finally exits a tough economy, market fragmentation, pricing pressures and difficult business conditions pose challenges to growth.
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Pricing in Europe's large markets should remain a challenge due to more suppliers, the emergence of value brands and increased demand for smaller rental vehicles.
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The European Association of Car Rental Industry Systems Standards (ACRISS) was created to provide consumers with informed choices on car classifications and other key elements of renting a car.
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Total revenue in the U.S. car rental market is expected to reach $27.106 billion in 2015, though industry-wide revenue per unit, per month dipped slightly to $1,035.
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To better understand the U.S. rental market, Auto Rental News is conducting a business outlook survey of U.S. franchised and independent (non-corporate) auto rental operations.
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European tourists are no longer the top overseas customers in the U.S. rental car market.
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V3 Insurance Partners LLC has launched Rental Vantage, a multi-line insurance program aimed at franchise and independent rental car operators.
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The rental industry remembers Lynda LaPlante, founder and president of PAC Inc., which specializes in providing optional coverage products to the rental car market.
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According to a Business Travel News (BTN) survey, most travel manager respondents rank "good overall value for price" as the most important element when looking for car rental services.
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While satisfaction in the 2014 survey bucked an overall positive trend, a few survey insights show a more complete picture.
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