
Total revenue in the U.S. car rental market is expected to reach $27.106 billion in 2015, according to data published annually by Auto Rental News. This represents a gain of nearly $1.1 billion compared with 2014’s total revenue of $26.009 billion.
In 2015, average total cars in service in the U.S. grew to 2.18 million, from nearly 2.07 million in 2014. This translates to industry-wide revenue per unit, per month (RPU) of $1,035, slightly lower than the RPU in the previous four years of $1,048 to $1,060.












