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Enterprise Rent-A-Car takes the No. 1 spot for Entry-Level Employer in a CollegeGrad.com survey.
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To promote its location at a university in Montreal, Globe Car Rental created a marketing campaign that focused on engagement to gain attention among the students and university staff.
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A car rental operator notices that most of the resumes on his desk are coming from candidates in the millennial generation. He asks for tips on how to interview millennials and how to keep them motivated in the workplace.
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In order to engage millennial hires, your strategy should not only include social media recruitment, but also ways to foster your company's culture while managing it on the outside.
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Millennials in car rental share insights into the strengths they bring to the workplace, where they look for jobs and how they stay motivated in their businesses.
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Enterprise Holdings recruits, trains and motivates millennials through strategic use of social media, student athlete associations and the latest in job search resources.
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If millennials are happy with an experience, they are more likely to share the positive experience with their personal networks. This can create positive word-of-mouth marketing opportunities for the car rental industry.
Read More →According to a new Enterprise Holdings survey of car renter and owner preferences, 88% of millennials reported that a positive experience renting a certain car changed their perception of that specific vehicle make or model.
Read More →According to Zipcar's "Millennials and the New American Dream" study, more than 50% of millennials say they would drive less if other transportation options like public transit and car sharing were available in their area — 35% reported seeking substitutions for driving.
Read More →According to the Future of Travel study by Expedia and Egencia, millennial travelers use mobile devices and voice their displeasure on rental cars, hotels and flights more frequently than older peers.
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