
Sixt has launched its first U.K. marketing campaign “Drive Smug” in London’s Canary Wharf subway station. The campaign features orange billboards with Sixt’s premium vehicle offerings.
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Enterprise Holdings has appointed Mike Nigro as senior vice president of European operations. Nigro has served as managing director of the U.K. and Ireland for the past six years.
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By 2020, Europcar UK has announced that 5% of its fleet will be electric vehicles by 2020. To get started, Europcar has launched a new fleet of Nissan Leaf electric vehicles.
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Enterprise Rent-A-Car has opened a new branch at Scotland’s Edinburgh Waverley railway station. This new location will serve customers arriving on the train.
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The Hertz Corp. has expanded its van rental network in Britain by launching two new van supersites in Glasgow and West Thurrock.
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To commemorate 20 years of business in the U.K., Enterprise Rent-A-Car has launched a national ecological initiative to transform roundabouts into natural wildflower gardens.
Read More →The U.K.’s car-sharing Co-Wheels has been named as a Social Innovation Pioneer by Deloitte, a corporate consulting company.
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Avis has launched its first European TV campaign in 60 years. Entitled “Unlock the World,” it brings back the brand strapline “We Try Harder,” which became popular with Avis’ campaign in the early 1960s.
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The Hertz Corporation, a provider of general use car rentals, has signed an agreement with Costco in the UK, to bring short term Hertz 24/7 van rental to Costco's members.
Read More →Blackline GPS Corp., a developer of products and services for worker safety monitoring and portable business tracking, has established its first international office in the U.K. and has appointed Gavin Boorman as its new managing director for this European location.
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