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The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
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Independent car rental operators and franchise operations faced an array of external pressures in 2025 driven by economic, technological, and competitive factors.
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The rental car industry suppliers form an enterprise that merges the functions of rental fleet operations software with telematics and original tech tools.
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Solomon Cramer, president at Avis Rent-A-Car of Central Pennsylvania and North Central New Jersey, shares insights in this video about running rental cars in challenging market environments.
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Rental car operations will use the data to manage their fleets with advanced predictive maintenance, driver behavior monitoring, and vehicle health insights.
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An alliance of fleet, rental car, insurance, and consumer associations are working together to expand access to the large amounts of data that vehicle systems and operations generate.
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The new tool offers intuitive, AI-driven insights and guidance alongside key account metrics.
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2025 ARN Fact Book: Rental fleet operators pursued a variety of strategies in running a right-sized fleet and remarketing vehicles at ideal intervals.
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ICRS 2024: Bookings, rates, sales, upselling, technology, and smart fleet management all can widen the revenue stream when done right.
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Yearly sales figures for rental in 2024 will be at least 40% lower than those for 2019.
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