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AI Appeals To More Car Renters

In a recent Car Trawler survey, two-thirds of respondents who used AI to research cars or transfers reported a positive experience. They cited clearer price comparisons and easier vehicle choices as key benefits.

Martin Romjue
Martin RomjueManaging Editor
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February 11, 2026
  • A recent Car Trawler survey shows that two-thirds of respondents had a positive experience using AI for vehicle-related research.
  • Respondents highlighted clearer price comparisons as one of the primary advantages of using AI.
  • Survey participants also cited easier vehicle choices as a benefit.

*Summarized by AI

In this Season 2 / Episode 3 of ARN Industry Newsmakers, Auto Rental News managing editor Martin Romjue confronts a big question about the future of the car rental industry: Could the traditional car rental counter be altogether replaced? And would car renters want that? 

You’ll hear the latest results from an extensive traveler survey, which shows mixed results from most respondents: “AI is cool, but not for everything.” Will AI advance enough to make car renters more confident with these tasks?

Learn the three ways AI is playing a greater role in rental car bookings and operations.


➡️Read the related blog post to the video: Why Car Rental Operations Must Use AI To Gain More Renters


➡️Are You Ready for an AI Car Rental Operation?See this season’s Episode 2 of ARN Industry Newsmakers


➡️For more info on how rental fleets can leverage AI to improve operations, check out the 2026 ARN Fact Book Cover Story: How New Tech Can Quicken Car Rental Operations


➡️ Follow and connect with us on social media:


LEARN MUCH MORE!

➡️ The 2026 International Car Rental Show on May 13-15 will focus on AI and the top-of-mind topics for car rental operators worldwide. 

Topics:contactless rentalsDigital KeyRental CarsCar Rental OperatorsArtificial IntelligenceRental SoftwareRental Operations
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