Liquidation on the Table for Hertz?
A dragged-out post-lockdown recovery, a huge debt pile, and the potential for zero recoveries for unsecured creditors make the Hertz bankruptcy a likely liquidation, says Wall Street analyst Girish Bhise.

The prolonged recovery of the travel industry will drag out the recovery of unsecured creditors’ debt, according to Bhise.
Photo via Enjosmith/Flickr.
A dragged-out post-lockdown recovery, a huge debt pile, and the potential for zero recoveries for unsecured creditors make the Hertz bankruptcy a likely liquidation, says Girish Bhise, founder and CEO at ValueAdd Research & Analytics Solutions, in a Seeking Alpha article.
In Bhise’s analysis almost 93% of Hertz's secured debt can be repaid, though the prolonged recovery of the travel industry will drag out the recovery of unsecured creditors’ debt.
Bhise lays out two potentially ugly scenarios: Hertz is likely a liquidation case as creditors opt to cut their losses, or it is a litigation case. “Given the painful and prolonged recovery ahead, we expect creditors to vote for liquidation and not incur further losses,” he writes in the article.
Given the sustained economic uncertainty, Bhise believes the car rental industry could face buyouts and consolidation. Yet he believes Hertz’s massive debt — which stood at $21.1 billion as of March 31 — inhibits a large player from buying Hertz.
While the pandemic accelerated the decline, Hertz’s issues started long before, Ghise writes.
Along with the oft-cited impact of ride hailing, Ghise also brings up Hertz’s struggles with its large reinvestment requirements to hold onto its market position, and problems to automate processes, including outsourcing digitalization to Accenture that “did not prove to be favorable for Hertz.”
Ghise cites Avis Budget Group’s ability to generate monthly revenue per unit of $1,157 per vehicle compared to Hertz’s $1,049 RPU, though Hertz’s utilization rate was 79% compared to Avis’s 71%.
While Hertz’s financial reorganization will provide an immediate lifeline through the initial stage of bankruptcy proceedings, “as the case progresses, (Hertz) may need additional funds to stay afloat,” Ghise writes.
More Rental Operations

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
