Despite the unprecedented challenges created by COVID-19, Hertz focused on customer and community care throughout 2020.
"As a company that has served thousands of cities and neighborhoods for more than a century, it's a part of our Hertz culture and heritage to provide caring service and build up our communities during times of need," said Hertz President and CEO Paul Stone. "Despite the COVID-related challenges this year, we've maintained our priority to care for our customers and communities where we operate, which has been possible because of the incredible support of our employees."
As COVID-19 gripped communities around the world, Hertz helped people get safely to polling places this year by offering a free rental day on Election Day and provided complimentary vehicles in cities around the world to frontline workers, including $2 million worth of free month-long car rentals to more than 2,000 New York City healthcare workers.
When Team Rubicon, a veteran-led disaster and humanitarian relief organization, needed more vehicles to carry out its storm and coronavirus relief efforts this year, Hertz supported its partnership by providing more than $900,000 in in-kind rentals, helping communities across the U.S. receive much-needed assistance.
Hertz also donated a limited-edition custom 2020 Hertz-Hendrick Motorsports Camaro ZL1 this year to be auctioned at premier auto auction event in 2021 to support its longtime charitable partner, the Jack & Jill Late Stage Cancer Foundation (JAJF). The proceeds will help JAJF further its mission since 2006 to treat families who have a parent diagnosed with terminal cancer to WOW Experiences.
Around the world, Hertz maintained its commitment to delivering industry-leading service while navigating a dramatically different travel landscape for much of 2020. At the onset of the pandemic, Hertz raised the bar on its high standards for safety and cleanliness and introduced Hertz Gold Standard Clean – a 15-point process that concludes with every car being sealed after it has been thoroughly cleaned and sanitized, which is a first-of-its-kind practice in the car rental industry.
Hertz also launched new mobile app features this year to facilitate a touchless rental experience, complementing existing touchless solutions offered through its free-to-join Hertz Gold Plus Rewards loyalty program, such as counter bypass and eReturn.