Auto Rental News
MenuMENU
SearchSEARCH

Peer-to-Peer Car Rentals Under Fire

As carsharing continues to rise in popularity and demand, some states seek to ban peer-to-peer rental apps.

by Felicity Travaini, Wisecars
March 7, 2022
Peer-to-Peer Car Rentals Under Fire

Concerns are centered around a lack of regulation for the carsharing industry.

2 min to read


During the pandemic, peer-to-peer carsharing grew in popularity and is becoming more popular across the world. Carsharing programs, such as Turo and Getaround, work similarly to Airbnb, with owners renting their cars directly to other people. It makes sense, right? Many people want the freedom of driving, but without the costs and inconveniences of personal car ownership. 

Peer-to-peer carsharing is a growing market, so what do those involved in it think about the new concept?

Ad Loading...

The Downside

Hawaiian officials are claiming that they don’t want to do high-volume, low-cost tourism, and are planning to introduce a bill that would ban peer-to-peer car rental apps in the state, citing concerns about the industry’s lack of regulation. It’s this lack of regulation that’s most concerning. Who actually pays for what in the event of an accident?

There is also the question of whether traditional car rental companies could face competition from peer-to-peer rentals. Established car rental companies claim that peer-to-peer rental companies aren’t helping consumers; just themselves. They suggest companies like Turo sometimes hurt consumers by providing substandard, unregulated services.   

Of course, consumers are very open to the sharing economy, as the success of BlaBlaCar, Turo, and Airbnb demonstrates. It provides users with an economical and efficient solution for occasional use. It also allows car owners to make extra money on days when they are not using their car. In fact, it is now estimated that almost 2.9 million people in North America avail services in this segment.  

Our Advice

This is a fairly new concept and a lot of development is still needed. There are too many gray areas yet to promote this method of car hire. Wisecars' advice would be to talk to your insurance agent or a tax specialist to ensure that all of your bases are covered before considering this option.

About the Author: Felicity Travaini is co-founder and president of Wisecars, a car rental broker offering price comparisons of major independent car rental suppliers around the world. 

Subscribe to Our Newsletter

More Rental Operations

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...