Auto Rental News
MenuMENU
SearchSEARCH

GBTA Predicts European Business Markets to Fully Recover in 2026

In 2022, Europe was forecasted to be the fastest growing business travel market with spend growing at 61.7%. Europe’s business travel spend is expected to grow another 25.3% in 2023.

GBTA Predicts European Business Markets to Fully Recover in 2026

Despite earlier declines, Europe remains the third largest business travel region globally with 20% of global spend in 2022.

Image: Canva

3 min to read


The business travel industry in Europe continues its progress toward full recovery to its pre-pandemic spending levels of $392 billion, but recovery in business travel continues across the region. Europe’s business travel spend now accounts for approximately 20% of global spend compared to 27% in 2019, according to the recent Business Travel Index Outlook from the Global Business Travel Association (GBTA).

Emerging Europe and Western Europe were the only regions globally to experience spending declines in 2021, as COVID-19 impacted domestic and regional business travel markets. However, Western Europe is expected to experience one the sharpest recoveries by 2026, according to the GBTA.

Ad Loading...

“In 2021, Western European business travel spend continued to be hit by the pandemic more than any other region in the world,” said Catherine Logan, GBTA’s regional vice president, EMEA and APAC. “As restrictions eased and borders re-opened, a significant pent-up demand led to a surge in business travel spend across the region. Europe regained ground in 2022 and is now forecast to become the fastest growing business travel market in 2023.”

“Europe’s business travel spend is expected to grow by 25.3% in 2023,” she added. “Despite this healthy start to the year, there is caution as uncertainty continues due to rising inflation and economic crisis, all threatening to derail progress as we move further into 2023.”

According to the GBTA Outlook, the recovery in both Western and Emerging Europe lagged relative to North America, Asia Pacific, Latin America, and the Middle East. In 2020, Europe’s business travel spending declined 58.1%, the second largest percentage drop of any global region. In 2021, most of the world saw a modest recovery; however, Europe was the only region that saw business travel spend continue to fall, declining an additional 15.4% to $139 billion.

Despite earlier declines, Europe remains the third largest business travel region globally with 20% of global spend in 2022. Western Europe accounts for 86% of Europe’s business travel spend, while Emerging Europe accounts for the remaining 14%.

Last year, six countries — Germany, France, U.K., Italy, Spain, and The Netherlands — accounted for 65.1% of business travel expenditures in the region.

According to GBTA, here are some statistics about the recovery in Europe:

Ad Loading...
  • In 2022, Europe was forecasted to be the fastest growing business travel market with spend growing at 61.7%. Europe’s business travel spend is expected to grow another 25.3% in 2023.

  • Western European business travel spending climbed 23% in 2022, recovering to $194 billion (or 58% of pre-pandemic spending levels) whereas Emerging Europe business travel spend recovered 53% to $30.8 billion.

  • The two largest markets European markets (Germany and the U.K.) have recovered less (in percentage terms) than the broader region. France, Spain, and three of the four Nordic markets (Sweden, Denmark, and Norway) have recovered more than the broader region.

  • Two Emerging Europe markets are showing particularly strong forecasts: Turkey has returned to 87.1% and Poland to 72.1% of its pre-pandemic spend.

  • Between 2021-2026, CAGR (Compound Annual Growth Rate) in business travel expenditure is expected to be 23.4% in Western Europe and 10.9% in Emerging Europe. U.K., Finland, and Ireland are forecasted to make the biggest percentage gains.

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...