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What Chinese Auto Markets Mean for Rental Fleets
ICRS25: A keynote speaker will explore the intense competition sparked by a new breed of vehicle suppliers.
April 9, 2025
“They’re not coming… they’ve already arrived,” says Richard Lowden on how Chinese OEMs are rewriting the rules of global car rental.
Graphic: BBM / Photo: Speaker
2 min to read
As hefty U.S. tariffs complicate the global economy, Chinese automakers have been establishing market share with new, cheaper vehicle models, especially in the EV sector.
What does this mean for engaging Chinese automakers as suppliers for rental fleets, and what are the new dynamics and opportunities in tariff-laden trade world?
A breakfast keynote at the International Car Rental Show on Wednesday, April 16, from 8 to 9:30 a.m. at the Paris Las Vegas will delve into these new questions. Richard Lowden, founder and CEO of Green Motion International, will analyze how Chinese OEMs participate in markets worldwide with new brands and products.
Among key points that Lowden will discuss:
“They’re not coming… they’ve already arrived”: How Chinese OEMs are rewriting the rules of global car rental.
EVs, supply chains, tariffs, and quality for less: Are you ready for the Chinese auto invasion?
What does the shift from over-supply to strategic agility mean for rental? Explore the new success formula: Smart sourcing. Strong partnerships. Fast adaptation.
Car rental is changing fast: Why being nimble is no longer optional, and how Chinese EVs could be your best ally.
All attendees who can get up in time for breakfast may join the conversation that’s reshaping our industry in this mid-conference keynote presentation: Car Rental and the Global Chinese Auto Market.
The International Car Rental Show will be held April 14-16 in the Paris Las Vegas, and will bring together the owners, operators, executives, and managers of various rental car operations for three days of networking, education, and vendor business connections. REGISTRATION HERE
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