Enterprise Holdings Acquires Zimride Ride-Matching Program
Enterprise adds Zimride’s ride-matching program to its existing car-sharing, vanpooling and car rental services.
Enterprise Holdings — which operates Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car and Enterprise CarShare — today announced its acquisition of Zimride, an online service that connects drivers, passengers and partners with 130 university and corporate campuses to facilitate sustainable transportation-management solutions.
According to Enterprise, Zimride — launched in 2007 by peer-to-peer transportation company Lyft Inc. — is the largest U.S. ride-matching program with more than 350,000 users. While working with Enterprise to transition and expand Zimride’s offerings, the Lyft team will retain all assets related to their smartphone-based ridesharing and peer-to-peer transportation community.
“This acquisition is the perfect complement to our existing car-sharing, vanpooling and car rental services,” said Ryan Johnson, assistant vice president overseeing Enterprise CarShare and Rideshare operations. “With Zimride’s industry-leading technology, we will be able to even further enhance our offerings and provide a total transportation solution to our partners and customers worldwide.”
Lyft President John Zimmer agreed: “Zimride’s goal has always been to bring together the best of multiple modes of transportation to create a more social, affordable and efficient system for communities on college and corporate campuses. “We are excited to have those offerings expanded and improved through solutions offered by Enterprise.”
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
