Enterprise Holdings — which operates Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car and Enterprise CarShare — today announced its acquisition of Zimride, an online service that connects drivers, passengers and partners with 130 university and corporate campuses to facilitate sustainable transportation-management solutions.
According to Enterprise, Zimride — launched in 2007 by peer-to-peer transportation company Lyft Inc. — is the largest U.S. ride-matching program with more than 350,000 users. While working with Enterprise to transition and expand Zimride’s offerings, the Lyft team will retain all assets related to their smartphone-based ridesharing and peer-to-peer transportation community.
“This acquisition is the perfect complement to our existing car-sharing, vanpooling and car rental services,” said Ryan Johnson, assistant vice president overseeing Enterprise CarShare and Rideshare operations. “With Zimride’s industry-leading technology, we will be able to even further enhance our offerings and provide a total transportation solution to our partners and customers worldwide.”
Lyft President John Zimmer agreed: “Zimride’s goal has always been to bring together the best of multiple modes of transportation to create a more social, affordable and efficient system for communities on college and corporate campuses. “We are excited to have those offerings expanded and improved through solutions offered by Enterprise.”