Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Launches Exotic Car Collection in UK

Enterprise Rent-A-Car has launched its new Exotic Car Collection in the U.K. at Heathrow Airport. The collection includes luxury and sports car brands such as Rolls-Royce, Lamborghini, Porsche and Ferrari.

by Staff
January 29, 2016
Enterprise Launches Exotic Car Collection in UK

The Porsche 911 Carrera is part of Enterprise's Exotic Car Collection, which is now available in the U.K. Photo courtesy of Porsche.

2 min to read


The Porsche 911 Carrera is part of Enterprise's Exotic Car Collection, which is now available in the U.K. Photo courtesy of Porsche.

Enterprise Rent-A-Car has launched its new Exotic Car Collection in the U.K. at Heathrow Airport. The collection includes luxury and sports car brands such as Rolls-Royce, Maserati, Lamborghini, Porsche, Ferrari, Range Rover and Bentley.

Customers can rent exotic and luxury vehicles from this airport branch for delivery anywhere in the U.K. via a bespoke transportation service, says the company.

Ad Loading...

A second Exotic Car Collection branch in central London is also set to open in the coming months.

“The massive increase in demand for high-end rental vehicles coincides with the U.K.’s increasing role as a destination for those with affluent lifestyles in London and elsewhere,” said Khaled Shahbo, Enterprise Rent-A-Car’s managing director UK & Ireland. “Many Exotic Car customers travel to London as visitors, so it was vital that we located at Heathrow, the U.K.’s hub airport.”

The opening of the first Exotic Car Collection branch in the U.K. is part of its global expansion. In the last six months, Enterprise has opened six new Exotic Car Collection branches in the U.S. and its first location in Canada. In the coming weeks, Enterprise will open an Exotic Car Collection branch in Switzerland, says the company.

“Our Exotic Car Collection has been a big hit in the United States, and we are seeing a similar demand in London for prestige and supercar rental,” added Shahbo. “People no longer want to dream of driving a beautifully engineered high-end car: they want the opportunity to do it.”

Click here for more information on Enterprise’s Exotic Car Collection in the U.K.

More Rental Operations

NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Ad Loading...
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Ad Loading...
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...