Enterprise Expands Loyalty Program in Latin America, Caribbean
Enterprise Rent-A-Car has expanded its Enterprise Plus loyalty program to eight countries in Latin America and the Caribbean.
by Staff
March 1, 2017
Photo courtesy of Enterprise Holdings
2 min to read
Photo courtesy of Enterprise Holdings
Enterprise Rent-A-Car has expanded its Enterprise Plus loyalty program to eight countries in Latin America and the Caribbean.
Enterprise Plus members can now earn rewards and free rental days at locations in Belize, Costa Rica, Guatemala, Mexico, Nicaragua, Tortola, Trinidad & Tobago, and Uruguay.
Ad Loading...
This expansion of Enterprise Plus follows the loyalty program’s introduction in Argentina, Paraguay, and Curacao earlier this year.
“As our brands continue to expand internationally, it only made sense to also expand our Enterprise Plus program as a way to show our appreciation for our customers’ loyalty around the world,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings.
With every qualifying rental, Enterprise Plus members earn points they can redeem anytime for free rental days in any available vehicle at thousands of participating Enterprise locations worldwide. Points don’t expire as long as the member has one qualifying Enterprise rental in a three-year period. Free rental day awards apply to time and mileage (base rate) only and do not cover taxes, surcharges, and concession fees, according to Enterprise.
Once enrolled, Enterprise Plus members simply use their membership number to book a reservation online, via the Enterprise mobile app, or over the phone to receive all member benefits.
Currently, Enterprise Holdings’ brands — Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car — operate in more than 85 countries, including 30 in Latin America.
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.