The Hertz Corp. has signed a three-way and exclusive partnership agreement with Hertz Mexico (operated by Avasa) and Aeroméxico airlines.

Aeroméxico passengers can now book car rental at the best available rates for Hertz and Firefly in Mexico and with Hertz, Dollar, Thrifty, and Firefly in any of the airline's other world destinations, via the airline's website and call center, according to Hertz.

The special rates for Hertz and Firefly in Mexico are also available to customers who present an Aeroméxico boarding pass at the brands' car rental desks in airports across the country.

Additionally, Hertz Mexico will display Aeroméxico branding and customer offers on its website and at all of the car rental company's airport locations.

"Like us, Aeroméxico is constantly innovating to offer its customers enhanced convenience and high quality service,” said Robert Stuart, Hertz’s executive vice president, global sales. “We are honored that Mexico's leading airline selected Hertz as their exclusive, global car rental provider to offer passengers a wide selection of Hertz, Dollar, Thrifty, and Firefly vehicles at the best available rates. With Aeromexico.com now featuring a new car rental booking engine, travelers can easily book their flights and car rental in just a few clicks."

"It is an honor to partner with Mexico's flagship carrier to make our Hertz and Firefly fleets and services easily available to both domestic travelers and international visitors who fly with Aeroméxico,” said Moises Behar, CEO of Hertz Mexico, a franchise partner of The Hertz Corp. “In addition, as part of our marketing co-operation with Aeroméxico, we will periodically offer special promotions and exclusive car rental benefits to the airline's passengers."

"Through our exclusive alliance with Hertz, we continue to broaden our offer to customers, providing them with high quality car rental options at the best available rates globally,” said Anko van der Werff, chief revenue officer of Aeroméxico. “In terms of customer experience, Aeroméxico's focus on the 'total trip' concept has really paid off, with initial car rental bookings through our sales channels exceeding expectations. We have had great feedback from vacation-goers to frequent business travelers on the simplicity of adding car rental to their trip via aeromexico.com."