Auto Rental News
MenuMENU
SearchSEARCH

Test Driving Arcimoto's Fun Utility Vehicle

The three-wheeled two-seater can go from 0 to 60 mph in 7.5 seconds, and has a top speed of 80 mph.

July 24, 2018
Test Driving Arcimoto's Fun Utility Vehicle

The first recipients of the fun utility vehicles, which are still in beta testing, will be fleets, specifically HulaCar, a San Diego carsharing operation.

Photo by Michaela Kwoka-Coleman. 

3 min to read


The world’s first battery-electric fun utility vehicle (FUV), designed and manufactured by Oregon-based Arcimoto, made its debut in Carlsbad, Calif., Friday, with the company’s investors and stockholders, and electric vehicle enthusiasts clamoring to test drive the car.

The three-wheeled two-seater can go from 0 to 60 mph in 7.5 seconds, and has a top speed of 80 mph. With a charge range of 130 miles, the street-legal vehicle is being marketed as the optimal way to get around town and run errands without having to use your normal vehicle. Arcimoto officials said the compact vehicles will help cut down on greenhouse gas emissions, reduce traffic congestion, and free up parking spaces in cities where parking can be difficult to find.

Ad Loading...

The first recipients of the vehicles, which are still in beta testing, will be fleets, specifically HulaCar, a San Diego carsharing operation. The mobility provider has ordered 100 vehicles in total for its program, which also serves Los Angeles, Santa Barbara, and Orange counties.

Arcimoto’s partnership with HulaCar will see the zero-emissions vehicles placed around popular downtown locations, such as hotels, mobility hubs, and train stations, helping tourists navigate cities and solving the first-mile, last-mile problem for residents.

Founded in 2007 by Mark Frohnmayer, Arcimoto has been working on the FUV for the past 10 years. He said he developed the idea for the FUV after being unable to find a compact vehicle that he could run errands in around Eugene, Ore.

“I was looking for something to buy, actually,” he said. “I was looking for something electric, something that was a high quality product, and something that was affordable that would serve all my daily transportation needs.”

Frohnmayer said he was “shocked” when he couldn’t find anything on the market that met his criteria. So, he took the money he made from selling his software development company, GarageGames.com, and launched Arcimoto.

Ad Loading...

It wasn’t until the seventh generation that Arcimoto’s engineers decided to swap out the traditional steering wheel for handlebars, a move which Marketing Associate Olivia Clingman-White said drastically reduced the vehicle’s weight and shortened its length.

Photo by Michaela Kwoka-Coleman. 

“The lightbulb moment for me was seeing a three-wheeled kit vehicle… and in the moment, it illuminated this giant gap between the bicycle and the car,” he continued.

While the FUV does not at first glance seem to resemble a bicycle, riders can see the influence once they buckle into the driver seat. The FUV model that is set to hit the streets of San Diego soon is the eighth generation of the vehicle.

However, it wasn’t until the seventh generation that Arcimoto’s engineers decided to swap out the traditional steering wheel for handlebars, a move which Marketing Associate Olivia Clingman-White said drastically reduced the vehicle’s weight and shortened its length.

Manufactured with heated seats and Bluetooth-enabled speakers, the FUV can be registered in California and Oregon as a motorcycle. Registration procedures for other states vary, Arcimoto Communications team member Jonathan Miller said.

With HulaCar set to receive 100 vehicles, Arcimoto plans to work out any kinks that come up before it starts shipping the vehicles to individual consumers by the end of the year. Frohnmayer hopes that people who use the vehicle’s as part of HulaCar’s carsharing will fall in love with the vehicles enough to purchase one of their own.

Ad Loading...
Subscribe to Our Newsletter

More Rental Operations

globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
Ad Loading...
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental Operations•September 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operations•by Staff•August 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Ad Loading...