Auto Rental News
MenuMENU
SearchSEARCH

Mobility Shift Will Come with Mass Autonomous Vehicle Adoption

Mass adoption of autonomous vehicles should begin ramping up in 2023 and will ultimately drive a shift in vehicle ownership from consumers to larger mobility service providers with large fleets of battery-electric, autonomous vehicles, according to a new study from Cox Automotive.

August 16, 2018
Mobility Shift Will Come with Mass Autonomous Vehicle Adoption

Cox Automotive sees mobility services reaching an inflection point in 2023.

Chart courtesy of Cox Automotive.

2 min to read


Mass adoption of autonomous vehicles should begin ramping up in 2023 and will ultimately drive a shift in vehicle ownership from consumers to larger mobility service providers with large fleets of battery-electric, autonomous vehicles, according to a new study from Cox Automotive.

This shift is expected to eventually lead to a 40% decline in consumer vehicle sales, as mobility models gain larger adoption for carsharing, ride-hailing, subscription services, and other services that gradually supplant consumers as the primary owners of vehicles by 2034.

Ad Loading...

The findings come as part of the 2018 Cox Automotive Evolution of Mobility study, which the company released on Aug. 16.

The study's findings about future trends somewhat bely current consumer attitudes about autonomous vehicles. While those who participated expressed increasing awareness of autonomy, they also expressed greater worries about their safety since the last Cox survey in 2016. The study attributed the safety worries to awareness of several high-profile accidents involving autonomous vehicles operated by Uber and Waymo. Respondents were 19% more aware of fully autonomous vehicles with or without a human operator since 2016.

Only 16% of respondents said they would feel comfortable riding in a fully autonomous vehicle without the option of being able to take control. Respondents also increasingly believe roadways wouldn't be safer with autonomous vehicles — 18% fewer said roadways would be safer if vehicles were fully autonomous.

Nearly half of respondents (a 19% increase) said they would never buy a fully autonomous vehicle, an opinion that skews older. While 71% of baby boomers said they wouldn't buy one, 56% of Gen X, 39% of millennials, and 48% of Gen Z said they wouldn't buy one. Urban dwellers are more open to autonomy than suburbanites or rural residents.

However, respondents also expressed interest in semi-autonomous features for their next vehicle purchase. They singled out collision warning and avoidance, adaptive headlights, lane keeping assist, and adaptive cruise control as the most popular driver-assisting features. Most respondents listed the features as "nice to have" rather than "must have."

Originally posted on Automotive Fleet

More Rental Operations

Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Ad Loading...
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...