HyreCar, the carsharing marketplace for ridesharing, today announced the appointment of Henry Park, a widely respected digital marketing thought leader, as chief operating officer.

“We are reaching a key inflection point in our company’s history, and as we continue along our growth path, I believe Henry’s unique skill set and industry contacts will play an important role in improving the pace of operational execution," Joe Furnari, CEO of HyreCar, said in a statement. 

As part of HyreCar’s growth plan, Park will be working with the company’s leadership team to improve HyreCar’s end-to-end user funnel, streamline the rideshare insurance claims process, and optimize customer service to improve the overall user experience.

Prior to joining HyreCar, Park was chief operating officer and head of marketing at SearchForce, a paid search and social media bid management platform for digital marketers, where he oversaw the development and integration of successful marketing plans and media strategies.

Previously, as the executive director of Traffic Acquisition at YP.com, Park established strategies for lead acquisition for thousands of local advertisers over his eight years there; as well as ensuring traffic and lead quality.