Auto Rental News
MenuMENU
SearchSEARCH

Nicholson to Retire from Enterprise Holdings

Pam Nicholson, CEO of Enterprise Holdings, will retire at year's end. Her successor will be named after a meeting of the company’s board of directors in December.

October 4, 2019
Nicholson to Retire from Enterprise Holdings

Nicholson is only the third CEO in the privately held company’s more than 60-year history and the first to come from outside the Taylor family.

Photo courtesy of Enterprise Holdings.

2 min to read


Pam Nicholson will retire from Enterprise Holdings at the end of the year, as one of the country's top female executives of one of the largest privately held companies in the U.S.

Nicholson leaves her chief executive role after a 38-year career with Enterprise. The company's board of directors will name a successor in December.

Ad Loading...

Nicholson is only the third CEO in the 60-year history of the company, which was founded by Jack Taylor in St. Louis in 1957 as Enterprise Rent-A-Car.

Prior to leading Enterprise is 2013, Nicholson served as president and chief operations officer. She also led two of the company's largest regional subsidiaries in New York and Southern California. She joined the company as a management trainee.

"Pam Nicholson is more than a dynamic and inspiring business leader," said Andrew Taylor, executive chairman. "She is the quintessential Enterprise success story – the personification of our company's promote-from-within culture. She joined our company fresh out of college and rose from a management trainee behind the rental counter to our top leadership team through a combination of great management skills, keen business instincts and just plain hard work."

Nicholson joined the company in 1981, after graduating from the University of Missouri. At the time, the company operated a fleet of 5,000 rental vehicles and generated about $80 million in annual revenue.

Today, Enterprise Holdings operates three rental brands, a fleet management company, and maintains 10,000 locations in 100 countries and territories. The company now operates more than 2 million vehicles around the world and generated $25.9 billion in revenue for the 2019 fiscal year.

Ad Loading...

"She has played a critical role in taking Enterprise from a regional car rental company to a global provider of total transportation solutions," Taylor said. "In recent years, she was instrumental in driving an aggressive international expansion that has globalized our brands through a growing network of franchise partners."

In December, the company promoted Christine Taylor, granddaughter of company founder Jack Taylor, to president of Enterprise Holdings.Taylor, 42, previously was the company’s executive vice president and chief operating officer, a position she assumed in 2016. Taylor serves as a member of the corporate board of Enterprise Holdings Inc.

More Rental Operations

Avis and Hertz logos against a money line graph
Rental Operations•by Chris Brown•November 15, 2026

Hertz, Avis: Parsing the Q3 Headwinds and Tailwinds

Third-quarter results from Hertz and Avis show resilient pricing despite softer travel demand. Meanwhile, higher operating costs, recalls, uneven vehicle depreciation, and international weakness continue to put pressure on profits.

Read More →
Collage of cleaning car interior
Rental Operations•November 5, 2026

How Better Cleaning Processes Improve Rental Fleet Efficiency

A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.

Read More →
Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
Ad Loading...
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
Ad Loading...
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Ad Loading...
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
Ad Loading...