Auto Rental News
MenuMENU
SearchSEARCH

American Airlines Travel Survey Shows Preferred Car Rental Brands

In an online survey of more than 1,100 American Airlines Business ExtrAA travel managers of small- and medium-size businesses, Survey results showed Hertz as the most popular rental car brand.

by Staff
July 3, 2012
2 min to read


American Airlines released results on June 28 of a recent online survey of more than 1,100 American Airlines Business ExtrAA travel managers of small- and medium-size businesses (SMBs). Approximately 86% of responding SMB travel managers project that their companies' travel will either stay the same or increase up to 24% over the next year. Another 6% anticipated a travel increase of 25% or more over the next 12 months.

Survey results showed Hertz as the most popular rental car brand (48%) for SMBs, followed by Avis (37%), Budget (24%), National (22%) and Alamo (12%) — all of which are AAdvantage-participating car rental companies.

Ad Loading...

The small business travel managers surveyed also noted their preferred hotels include Hilton and Marriott. About 42% of SMBs specified that they stayed at a Hilton Hotel and Resort, an AAdvantage® participating hotel where customers can earn and redeem miles, while 45% typically stay at a Marriott Hotel and Resort. Courtyard by Marriott, along with AAdvantage-participating Sheraton and Westin Hotels, rounded out the top five hotels typically used during SMB travel.

In addition, the survey found that 65% of small businesses travel within the U.S. most frequently, 14% travel more internationally, and 21% engage in both domestic and international travel equally. The top 10 domestic cities most traveled to by SMBs included New York, Chicago, Dallas/Fort Worth, Los Angeles, San Francisco, Miami, Washington, D.C., Las Vegas, Atlanta and Boston. Four of the top five domestic destinations for business by SMBs are key financial and business centers.

The survey shows 71% of SMB travel managers estimate the economic outlook for their companies is expected to improve in the next 12 to 18 months. According to the U.S. Small Business Administration, small businesses accounted for 65% of net new jobs over the past 17 years.

Despite mixed economic data regarding the strength of the U.S. economy, 93% of respondents denoted face-to-face meetings as being either crucial or helpful to the success of their business.

More Rental Operations

Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...