Bobit Business Media Inc. (BBM) is launching its new rewards initiative B2X Rewards, a gamified incentive program designed to increase engagement across BBM’s websites, e-newsletters, events, and TheFleetSource.com.

B2X Rewards will incentivize industry professionals to interact with BBM’s trusted content and connect with product suppliers, creating a new value layer for both their audience and advertisers. BBM is the owner of Auto Rental News and the International Car Rental Show.

Starting on Jan.29, BBM’s B2B audience readers can earn points for engaging with the content they already trust by exploring product pages on TheFleetSource.com and booking meetings with their supplier list. Points can be redeemed for exclusive incentives such as conference-related and expert-led rewards, including attendee tickets, flights, hotel stays, and more.

“B2B media consumption habits need to be encouraged and measured, shifting from circulation and audience impressions to engagement,” says Colin Sutherland, CEO of BBM, in a Jan. 29 news release. “By gamifying our content consumption across our websites, media, and events, we expect to welcome a new generation of business professionals who have not otherwise consumed print or editorial content.” 

The rewards program will start with an integration across TheFleetSource.com on Jan. 29, with other websites, e-newsletters, and events included throughout the year. B2X Reward’s slogan for this program is “Read. Learn. Earn.”, which showcases how its audience will earn rewards by interacting with trusted insights and editorial experts they already trust and follow.

Sign up for B2X Rewards today: https://www.b2xrewards.com/