Budget and Best Western Announce Loyalty Partnership
Best Western's global loyalty program includes 15 million members that will have the opportunity to receive reward points when they rent from Budget Rent A Car.
Budget Car Rental and Best Western International have signed a new multi-year partnership agreement to provide the more than 15 million members of Best Western's global loyalty program the opportunity to earn points when they rent a car from Budget, according to a joint company announcement Nov. 26.
In addition, as part of the new affiliation, Best Western Rewards members will receive money-saving offers from Budget via email and direct-marketing efforts. Budget will also be featured as a partner on the hotel brand's newly designed website at www.bestwestern.com.
"Marketing our products and services to Best Western's loyal customer base will drive incremental bookings," said Stephen Wright, VP of global travel and partnerships for Avis Budget Group. "At the same time, Best Western Rewards members will benefit from preferred partner pricing and have a great experience when they rent from Budget."
Best Western Rewards members can earn points on Budget rentals in the United States, Canada, Europe, New Zealand and Puerto Rico. To kick-off the partnership, Best Western Rewards members who rent a Budget vehicle through June 30, 2013 can also earn bonus points.
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