Dollar Thrifty Automotive Group Announces Nine New Stores
Eight of the nine locations are scheduled to open in July.
Dollar Thrifty Automotive Group Inc. announced nine new corporate location openings this summer, according to a June 27 press release. Eight of the nine locations are scheduled to open in July.
The new locations include a Dollar Rent A Car at the Maui Coast Hotel in Kihei, Hawaii; a local market Dollar Rent A Car at 339 South End Ave. (Battery Park) in New York, N.Y.; a dual-branded Dollar Rent A Car and Thrifty Car Rental location at the Crowne Plaza Orlando-Downtown Hotel in Orlando, Fla.; a dual-branded location at the Ramada Maingate West Hotel in Kissimmee, Fla.; and another dual-branded location at 1291 Cobb Parkway South in Marietta, Ga.
Lastly, in August, Dollar Thrifty plans to open a local market Thrifty Car Rental at 1066 U.S. Hwy 1 in Vero Beach, Fla.
“We are pleased to expand our brands’ presence with these prime tourist destinations,” said Scott Thompson, Dollar Thrifty president, CEO and chairman of the board. “We are currently targeting 1-2% annual revenue growth from new location openings. These locations will provide incremental revenue growth in addition to the growth expected from an improving North American travel market.”
“We are not targeting the insurance replacement business, as we believe that market is already fully served by other rental car companies,” Thompson added.
Dollar and Thrifty have approximately 1,575 corporate and franchised worldwide locations including approximately 585 locations in the U.S. and Canada.
More Rental Operations

Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
