Enterprise Now Available in Sweden
The new branch is already taking reservations.
This follows an agreement between Shared Mobility A/S and Enterprise Holdings to introduce the three brands to Sweden.
Photo via Depositphotos.
Enterprise Holdings today announced that its Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands are now available in Sweden, with the official opening of its first location in Stockholm’s Arlanda Airport. The new branch is already taking reservations.
This follows an agreement between Shared Mobility A/S and Enterprise Holdings to introduce the three brands to Sweden. Enterprise is extending access to its car rental services across all of continental Europe by partnering with experts in each country who have a strong reputation for customer care.
The Enterprise family of brands is already available in 100 countries, of which more than 40 are in EMEA.
The airport branch will serve a diverse and growing base of renters looking for access to a wide range of vehicles in addition to award-winning customer service. Enterprise plans to extend the business with further branch openings in the future.
Travelers using Enterprise, National, and Alamo rental services in Sweden will benefit from a number of global customer programs. These include membership to Enterprise Plus and the Emerald Club from National Car Rental, both of which offer rewards based on the level of usage.
More Rental Operations
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →