Enterprise Rent-A-Car is opening a third branch in Cardiff (Wales, U.K.), in the heart of the city center. In a city of about 500,000 residents, the new Penarth Road branch is the largest of the three Enterprise locations in the city. 

"Creating choice and diversity around mobility is a crucial part of making Cardiff a sustainable city," said Vaughan Gething, member of the Senedd for Cardiff South and Penarth, at the branch's opening celebration. "Shared transport also supports the Welsh government’s commitment to tackling climate change. Enterprise is helping support our sustainability goals while creating jobs and opportunities for local people, which are excellent reasons to celebrate the continuing growth of the company’s presence in Cardiff."

The branch opening creates five new jobs, including graduate positions on Enterprise’s management trainee program, as the company promotes primarily from within.

"Cardiff is proud of its commitment to sustainable transport and we’re happy to be a part of that," added Randall Rickabaugh, who joined Enterprise as a management trainee and is now head of mobility for Enterprise in Wales and the Southwest. "We are really pleased to be extending access to flexible vehicle hire as well as offering more Enterprise Car Club vehicles helping to meet the growing demand for rental. Shared transport reduces the cost of mobility and reduces emissions, so it's a win-win for everyone."

The new branch will offer more low- and zero-emission cars and vans including a number of different electric vehicle (EV) types and sizes and EV charging facilities. Vans up to 3.5 tons will also be available from the new location.

Three Enterprise Car Club vehicles will be located at the branch, bringing the company’s car club fleet in Cardiff to 20 vehicles. These vehicles are located in prime spots around the city and accessible for as little as one hour. Anyone aged 19 and over can use the service, so it’s particularly useful for young people who don’t own a car.