Enterprise’s ‘Road Trip to the Final Four’ Follows Tournament to New Orleans
Throughout the trip, the team is sharing videos and stories from the road and bringing the road trip experience to life via its social media channels. They are also giving away prizes, including tickets to NCAA Tournament games.
To reach NCAA basketball fans and Enterprise Rent-A-Car customers who share a passion for basketball Enterprise launched the “Road Trip to the Final Four” on March 15. Kicking off in Louisville, Ky., the tour opened at the first regional tournament site and will continue to follow the tournament across the U.S. on its way to the Final Four in New Orleans.
The Enterprise “Road Trip to the Final Four” brings fans March Madness to them through the Twitter handle @EnterpriseWay and the Enterprise Facebook page. Fans can follow the conversation by providing recommendations to the Road Trip team on the best places to stop and visit along the way.
Throughout the trip, the team is sharing videos and stories from the road and bringing the road trip experience to life via its social media channels. They are also giving away prizes, including tickets to NCAA Tournament games.
“As a proud corporate partner of the NCAA for the past seven years, we’re excited to bring our partnership to life for our customers and basketball fans everywhere,” said Rob Kessler, director of corporate communications at Enterprise. “We have a talented and hilarious crew of die-hard basketball fans that will be sharing impromptu stories while looking for help from fans as they make their way to New Orleans. This road trip will be an exciting and engaging way for basketball enthusiasts to stay connected to everything that’s happening in and around the tournament games.”
The rest of the dates and “Road Trip to the Final Four” locations include:
Wednesday, March 21: Lexington, Ky.
Wednesday, March 21: Bloomington, Ind.
Friday, March 23: St. Louis, Mo.
Saturday, March 24: St. Louis, Mo.
Sunday, March 25: Atlanta, Ga.
Monday, March 26: Atlanta, Ga.
Tuesday, March 27: Atlanta, Ga.
Tuesday, March 27: Auburn, Ala.
Thursday, March 29: New Orleans, La.
Friday, March 30: New Orleans, La.
Saturday, March 31: New Orleans, La.
Sunday, April 1: New Orleans, La.
Monday, April 2: New Orleans, La.
In addition to the Road Trip, Enterprise is highlighting its NCAA partnership with a new TV spot showcasing Enterprise employees who are former college athletes in a variety of sports, from swimming to football to soccer.
The new commercial — part of “The Enterprise Way” advertising campaign — focuses on the importance of the brand’s customer service, culture and heritage. The 30-second spots will be featured during coverage of the NCAA Tournament.
More Rental Operations
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →