Related: Europcar's Mobility Lab Joins Smart Cities Platform
Europcar Ends 2018 with 2.9M Euros in Revenue
The number of rental days reached a new record of 87.7 million in 2018, up 27% versus 2017.

In 2018, the Group posted a net profit of 139 million euros ($157 million), up 128% compared to last year’s net profit of 61 million euros ($69 million) in 2017.
Photo courtesy of Europcar.
In 2018, Europcar Mobility Group generated revenues of 2.9 million euros ($3.2 million) up 22% at constant exchange rates compared with 2017. On a pro-forma basis, i.e. at constant exchange rates and including the 2017 performance of Goldcar, Europcar Denmark, and Buchbinder, the Group revenues grew by 3.4%.
This significant increase in Group revenues was the result of positive growth across all the Group’s key markets and in all of its three major business units with cars growing by 9.4%, vans & trucks growing by 29%, and low cost growing by 200%. On a pro-forma basis, these three major business units grew their revenues by respectively 2.2%, 8.4% and 2.9%.
The number of rental days reached a new record of 87.7 million in 2018, up 27% versus 2017. On a pro-forma basis, growth in rental days was 3.4% for the Group spread across all its key business units.
Net income
In 2018, the Group posted a net profit of 139 million euros ($157 million), up 128% compared to last year’s net profit of 61 million euros ($69 million) in 2017. This is mostly due to the impact of the Group’s strong increase in adjusted Corporate EBITDA over the period as well as the one off gain generated from the sale of the company’s stake in car2go.
Operational Highlights
Following the Group’s investment into the low cost segment, 60% of the Group’s rental revenue in 2018 was generated in the leisure segment, versus 56% in 2017, which acted as the main engine of growth during the period, with the Group’s corporate business being responsible for the remaining 40%.
In 2018, the Group has made significant progress on two of its key operating metrics: fleet utilization and fleet cost per unit. The Group delivered a solid performance in terms of fleet financial utilization with an increase in its BU cars but a decrease in its BU vans & trucks due to the integration of Buchbinder. Overall, at the Group level, financial fleet utilization reached 76.1% in 2018 and decreased by 30 basis points versus 2017 but actually increased by 10 basis points on a proforma basis i.e. without the negative impact of Buchbinder.
The Group reduced its fleet cost per unit per month significantly from 243 euros ($275) in 2017 to 226 euros ($256) in 2018 thanks to a better damage recovery ratio and lower reconditioning costs across the Group, coupled with a positive impact from recent acquisitions in terms of fleet mix, evolving towards lower car categories.
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
