Europcar Mobility Group named Tobias Zisik as its new managing director for Spain, beginning his new role on Jan. 1.

Zisik will be moving on from his current position as sales and marketing director for Europcar Mobility Group in Spain, where he strongly contributed to developing brand awareness as well as revenue generation and implementation of the commercial strategy of the Group in the Spanish market.

He has 20 years experience in sales and marketing, strategic planning, and general management positions in the banking and mobility sectors, in companies such as Barclays Bank, Metro de Madrid, and a bike sharing start-up. He is a graduate of Edinburgh University and holds an Instituto de Empresa MBA.

Zisik takes over his new role from current Managing Director for Spain, José María González, recently appointed as managing director of the cars business unit of the Group.

In his new position, Zisik will focus on growing Europcar Mobility Group's market leading position in Spain and accelerating the transformation. From a car rental specialist, the Group has become a digital player and a global provider of mobility solutions, offering a wide range of services: vehicle-rental, chauffeur services, vehicle-sharing (cars, scooters), and peer-to-peer car rental.