GE Fleet Services Adds Sales Members to Rental Market Team
EDEN PRARIE, Minn. --- GE Commercial Finance Fleet Services announced in May the addition of new sales team members who will focus on addressing the needs of the company's rental market customers.
EDEN PRARIE, Minn. --- GE Commercial Finance Fleet Services announced in May the addition of new sales team members who will focus on addressing the needs of the company's rental market customers.
GE Fleet Services provides rental car companies with leasing and loan products in conjunction with value-added automotive services to try and help streamline rental fleet operations.
Joining GE are Ray Huffstutter, Larry Soleta, Richard Curran and Mike Schmidt. Derek Messulam has moved from Fleet Services’ commercial business to join the team as well.
Huffstutter joins GE from Bank of America, where he served as senior vice president for their Auto Group. Huffstutter brings more than 20 years of experience in the rental financing business through work in both the finance and rental car industries.
Soleta comes to GE from FleetSources. There, he served as the executive vice president and general manager leading Walser Automotive Group's rental car market financing group. Prior to FleetSources, Soleta worked 15 years for Vanguard Car Rental USA - the parent company of the National and Alamo car rental brands.
Curran joins GE from Fox Rent A Car, where he served as affiliate fleet manager. Before his tenure at Fox, Richard also gained more than 15 years of experience in the commercial finance and the rental car market.
Schmidt arrives at GE after working in a sales capacity with Walden Leasing’s customer base. He joined Walden after more than 20 years in the rental car market, most recently as the head of Vanguard's fleet operations.
GE Commercial Finance Fleet Services is a global fleet management company with operations in the U.S., Canada, Europe, Japan, Australia and New Zealand.
More Rental Operations

Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
