Green Motion/U-Save Adds Car Rental Expert to Team
Stuart Trolley, formerly of Europcar, will head the companies’ commercial global team.

(L to R): Nick Harwood, non-exec director; Sophie Gadsden, head of global partnerships and product; Richard Lowden, founder and CEO; and Stuart Trolley, the new head of commercial, global.
Photo: Green Motion, U-Save
To aid Green Motion and U-Save's ongoing growth, the company has brought on experienced car rental expert Stuart Trolley as head of commercial global.
Trolley brings over 25 years of car rental experience to the position, having formerly overseen leisure sales for the Europcar group. He and Sophie Gadsden, head of global partnerships and product, will work together to grow and support Green Motion and U-Save franchisees across the globe.
Richard Lowden, founder and CEO of Green Motion and president of U-Save International, welcomed Trolley to his new role. "We're thrilled Stuart will support the next chapter of our growth," he said in a news release. Lowden added, "Stuart has incredible experience within car rental, especially with supporting the growth and development of franchisees."
"I am confident that my own experience within the leisure sector of car rental will add further value to this already knowledgeable group," Trolley said. "I firmly believe that together we are in a very strong position to support the franchise network in achieving its goals, and Green Motion's strategic growth plans."
More Rental Operations

Hertz, Avis: Parsing the Q3 Headwinds and Tailwinds
Third-quarter results from Hertz and Avis show resilient pricing despite softer travel demand. Meanwhile, higher operating costs, recalls, uneven vehicle depreciation, and international weakness continue to put pressure on profits.
Read More →
How Better Cleaning Processes Improve Rental Fleet Efficiency
A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.
Read More →
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
