Auto Rental News
MenuMENU
SearchSEARCH

Hertz $8.8 Billion Annual Revenues Flat

Hertz CEO Marinello: Company expects “to evolve to a more competitive earnings profile” in 2019.

by Staff
February 28, 2018
Hertz $8.8 Billion Annual Revenues Flat

Photo courtesy of Hertz.

2 min to read


Hertz Global Holdings, Inc. today reported results for its fourth quarter and full year for 2017.

For the fourth quarter 2017, total revenues were $2.1 billion, a 4% increase versus the fourth quarter 2016. The company reported adjusted net loss for the fourth quarter 2017 of $64 million, compared with adjusted net loss of $59 million for the same period last year. Net income was positive based on a one-time benefit from federal tax legislation passed in December. 

Photo courtesy of Hertz.


"In 2018, we expect to see continued progress from our U.S. improvement programs,” said Kathryn V. Marinello, president and chief executive officer of Hertz, in a statement. However, we also will have elevated investments throughout the year as we implement several, major technology conversions. By 2019, we should begin to evolve toward a more competitive earnings profile."

For the full-year 2017, total revenues for 2017 were unchanged from 2016 at $8.8 billion. Hertz reported net income of $327 million, including the one-time benefit related to U.S. tax reform, compared with net loss from continuing operations of $474 million, for 2016.

The company reported adjusted net loss for 2017 of $132 million, compared with adjusted net income of $41 million for the same period last year.

Total U.S. rental car revenues increased 1% versus the same period last year. Transaction days increased by 3% year-over-year as a result of increased rentals to commercial customers, including corporate, insurance replacement and ride-hailing drivers.

Pricing decreased 1% in the quarter. Excluding ancillary revenue and the growth in ride-hailing rentals, pricing increased 3% over the 2016 fourth quarter.

Utilization and revenue per unit increased slightly in the fourth quarter over 2016, while monthly depreciation per unit decreased 6%.

Revenues from the company's international rental car segment increased 10% from the fourth quarter 2016, or 4% excluding currency adjustments, driven by a 3% increase in total RPD and a 1% increase in transaction days.

Expenses in 2018 will continue to be elevated, the company reports, and will be targeted toward new marketing campaigns, ongoing field process improvements, an upgraded model-year 2018 fleet, and the deployment of several redesigned technology platforms. The benefits from its U.S. turnaround program are expected to accelerate in 2019.


More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...