Hertz is operating Advantage Rent A Car, which Hertz acquired on April 9, 2009, locations in four key leisure markets—Orlando, Denver, Phoenix, and Salt Lake City—and has begun the process to rehire Advantage employees. Hertz is meeting with and interviewing former Advantage employees in order to provide employment opportunities to those individuals and the company anticipates it will make any applicable job offers to Advantage employees beginning April 24, 2009.

“Hertz is excited to take over the operation of Advantage Rent A Car,” commented Joseph R. Nothwang, Hertz president, the Americas and Pacific. “In addition to leveraging Advantage’s presence in the top leisure markets, Hertz plans on tapping into Advantage's existing talent pool, offering employees the option of continuing to work for the company once they meet Hertz's pre-employment qualifications. Of the approximately 200 employees in the four cities where Advantage is operational, we hope to offer the majority work opportunities.”

With four cities and eight locations fully operational, Hertz plans to continue taking control of Advantage operations in key leisure markets through early summer and will continue to interview former Advantage employees for potential employment.

Advantage had previously issued a Warn Act letter to all local Advantage employees due to legal requirements. However, Hertz has indicated its intent to retain Advantage employees who meet pre-employment qualifications.

On March 31, Hertz prevailed in a U.S. bankruptcy court auction for the assets of Advantage Rent A Car. Advantage operated primarily from rental locations at key tourist travel destinations in the U.S. The bankruptcy court formally approved Hertz's bid on April 6 and the company finalized the acquisition on April 9, 2009.