Hertz Expands Thrifty, Dollar Brands in Ireland
The Hertz Corp. recently signed a new 10-year agreement with its Irish franchise partner Ryan's Investments, which now includes Hertz's brands Dollar Rent A Car and Thrifty Car Rental.

Michel Taride, president of Hertz International, and Sean Boland, managing director of Hertz Ireland and company director of Ryan's Investments, extend their franchise partnership. Photo credit: The Hertz Corp.

The Hertz Corp.
The Hertz Corp. recently signed a new agreement with its franchise partner Ryan's Investments, which has been operating Hertz in Ireland since 1991. Extending the alliance until 2024, the new partnership agreement also includes Hertz's brands Dollar Rent a Car and Thrifty Car Rental.
"Ryan's Investment's strength in the local transport sector presents a significant growth potential for our Dollar and Thrifty brands in Ireland,” said Michel Taride, group president, Hertz International. “… The renewed and extended agreement with our highly valued partner Ryan's Investments was the natural next step in our fruitful and long-standing alliance."
With locations in all major Irish airports including downtown locations in Dublin and Cork, Hertz offers a diverse fleet including the Fun and Prestige Collections and a range of vans.
"As part of the Hertz family for the past 23 years, we share the company's vision for growth and the commitment to deliver quality service to our customers,” said Sean Boland, managing director, Hertz Ireland and company director of Ryan's Investments. “We are delighted to operate Dollar and Thrifty brands across Ireland and to grow these brands to reach their true potential. We truly believe that the renewal of our partnership agreement with Hertz and the addition of Dollar and Thrifty to the alliance will be an exciting and rewarding journey for customers and employees."
Dollar and Thrifty locations in Ireland are located in tourist destinations including Dublin, Cork, Knock, Kerry and Shannon airport. For more information, visit www.thrifty.ie.
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
