Auto Rental News
MenuMENU
SearchSEARCH

Hertz Invests in Valet Parking Service Luxe

Luxe, a provider of on-demand valet parking and car services, has secured Series B financing of $50 million from lead investor Hertz Global Holdings.

by Staff
April 12, 2016
Hertz Invests in Valet Parking Service Luxe

The Luxe mobile app. Photo courtesy of Luxe.

2 min to read


A valet working for Luxe. Photo courtesy of Luxe.

Luxe, a provider of on-demand valet parking and car services, has secured Series B financing of $50 million from lead investor Hertz Global Holdings. Existing investors include Redpoint Ventures and Venrock.

As part of this funding round, John P. Tague — Hertz Global Holdings president and CEO — and a member of Hertz’s Board of Directors will join Luxe’s Board of Directors, according to the company.

Ad Loading...

"Our investment will support Luxe's ability to scale its successful service to other major urban centers, while offering our customers enhanced convenience and value with regard to their urban parking needs," said Tague. "Building on an expanded Luxe footprint and capability, we will partner together to develop new innovative and integrated services that will enhance the relevancy of our core products in urban markets."

By investing in its valet, operations, product and engineering teams, Luxe will continue to introduce new services that complement its current parking and car services, according to the company.

The Luxe mobile app. Photo courtesy of Luxe.

"Our mission has always been to make car ownership as painless and easy as possible," said Curtis Lee, CEO and co-founder of Luxe. "I couldn't be prouder of what our team has accomplished, and now with Hertz, as a partner, we are looking to make using a rented car just as seamless."

By offering an app and on-demand valets for parking and car services, Luxe has grown 30% month-over-month since it started in October 2014, says the company. Currently, Luxe operates in six major U.S. cities: San Francisco, Los Angeles, Seattle, Austin, Chicago, and New York.

In addition to offering on-demand valet parking, Luxe offers car services (car wash, gas refill, and oil change), the option for overnight parking, and its designated driver serviceDrive Home. The company also offers Luxe for Events (parking for special occasions), Luxe for Partners (customer parking for businesses and merchants), and Luxe for Business (parking for employees).

Ad Loading...

For more information, visit www.luxe.com.

More Rental Operations

Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
Ad Loading...
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...