Related: Hertz Partners With Localiza
Hertz Named Cathay Pacific's Exclusive Car Rental Provider
To celebrate the new agreement, Hertz Global has launched discounts of up to 20% on basic car rental for Cathay Pacific's passengers renting with Hertz at locations in the U.S, Canada, Europe, Australia, New Zealand, and Asia

Photo courtesy of Hertz Global

Photo courtesy of Hertz Global
Hertz Global has become the exclusive car rental service provider of Hong Kong-based international carrier Cathay Pacific, following the signing of a two-year agreement between the companies.
As part of the agreement, Hertz has launched a specifically-created Hertz, Dollar, and Thrifty website to provide Cathay Pacific's passengers with access to a range of vehicles and offers at around 10,000 locations globally.
In addition, Cathay Pacific passengers will now receive an automatic 5% discount on Hertz Rent a Car basic car rental globally.
To celebrate the new agreement, Hertz Global has launched discounts of up to 20% on basic car rental for Cathay Pacific's passengers renting with Hertz at participating locations in the U.S, Canada, Europe, Australia, New Zealand and Asia.
In order to benefit from the promotion, passengers need to book their Hertz vehicle before Jan. 31, 2017 and collect it between Jan. 1 and March 31, according to the company. Additionally, members of Asia Miles, Cathay Pacific's frequent flyer program, will also earn up to 2,000 extra miles for every qualifying rental. Specific terms and conditions apply.
This new agreement is the extension of the longstanding partnership between Hertz and Cathay Pacific's frequent flyer program Asia Miles. Members of Asia Miles will continue to earn up to 500 Asia Miles and receive a 10% discount on basic car rental when renting with Hertz, according to the company.
Additionally, Green and Silver members of the airline's Marco Polo Club will receive a complimentary one car class upgrade. Marco Polo Club Gold and Diamond members will be also entitled to the 10% discount off the basic car rental price on vehicles from Hertz's Prestige and Fun Collections and to a two car class upgrade at no extra cost, subject to availability.
"Becoming the exclusive car rental service provider of Cathay Pacific is a significant milestone in our longstanding partnership with the airline," said Eoin MacNeill, vice president, Hertz Asia Pacific. "The new, exclusive multibrand website we have launched for Cathay Pacific's passengers will enable them to find the car rental service that best suits their needs in just a few clicks. It is an honor for us to continue to grow our relationship with such a prominent carrier, which, like us, is strongly committed to excellence in customer service.”
"At Cathay Pacific, we care about our passengers' experience at every stage of their journey — from the moment they visit our website to make their booking, until they reach their destination and beyond — and our exciting new partnership with Hertz Global underlines our commitment to a 'Life Well Travelled,'" said Roberto Abbondio, managing director, Cathay Pacific Holidays. “Providing our customers with more choice and convenience beyond our award-winning flying experience is very important to us, and we are delighted to be teaming up with Hertz Global, a company that has built a well-earned reputation for world-class customer service."
More Rental Operations

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
