HyreCar Inc. and DriveItAway announced a strategic partnership allowing automotive retailers across the United States to access a collaborative turnkey solution to generate additional revenue through Mobility as a Service (MaaS) and shared mobility and subscriptions.

The MaaS market is expected to grow in the U.S. to a $358.35 billion market by 2025, from a $38.6 billion in 2017. The HyreCar-DriveItAway partnership allows DriveItAway affiliated franchise and independent car dealers to immediately list their vehicles on the HyreCar platform, extending a new opportunity to dealers in 34 states plus Washington, D.C.

“Our program offers the best of everything, today, for a car dealer,” John F. Possumato, founder and CEO of DriveItAway, said in a statement. “By providing a new, easily managed shared mobility department, our dealers are preparing for the 'Mobility as a Service' future which will allow a quick and efficient way to create new scalable revenue streams. Most importantly, we are also introducing a new customer base for the store for vehicles sales and fixed operations. As a ‘path to ownership’ to our driver customers, we are enabling new buyers to the store, not ‘poaching’ current prospects in the market.”

DriveItAway has positioned itself as a leader in dealership-focused shared mobility solutions. Possumato, through DriveItAway, conceived and created the “Lyft Your Down Payment” program and the “Drive For Your Down Payment” program, where car dealers can implement a rental program for ridesharing drivers who want to raise money to buy a vehicle.

These programs create a “path to ownership” which, in turn, leads to more vehicle sales and more fixed operations revenue for the store.

“This partnership underscores our mission to building roads to financial freedom,” Joe Furnari, CEO of HyreCar, said in a statement. “We are focused on creating strategic alliances that expand our supply of vehicles, which will provide us with the infrastructure to scale. We are excited to become the franchise solution for vehicle suppliers who want to tap into the growing mobility industry.”

Related: HyreCar Partners with Kid-Focused Ridesharing Group HopSkipDrive