Jaguar Land Rover's (JLR) InMotion Ventures is launching The Out, an on-demand premium car rental service available exclusively to London residents, offering them the chance to book a quick trip, family road trip, or spontaneous getaway via an iOS app.

This service is targeting Londoners who do not own a vehicle and are interested in a high-end alternative to current car rental and carsharing services. Through The Out, customers can book a Land Rover Discovery Sport HSE, which they can have delivered either to their home or their office. 

Ultimately, JLR wants to outclass traditional car rental services, using transparent pricing, comprehensive insurance, unlimited mileage, available child seats, additional drivers, and more. The congestion charge is part of the package too.

The Out is available to book from 295 pounds ($386) for a weekend (195 pounds/$255 for the first day and 100 pounds/$131 per day afterwards), and you can have the car delivered anywhere in central London, covering zones 1-3, as well as the Heathrow, Gatwick, and City airports.