Related: Jaguar Partners with Waymo to Develop Autonomous I-PACE
Jaguar Land Rover Launches Premium Car Rental Service in London
This service is targeting Londoners who do not own a vehicle and are interested in a high-end alternative to current car rental and carsharing services.
April 16, 2019
Through The Out, customers can book a Land Rover Discovery Sport HSE, which they can have delivered either to their home or their office.
Photo courtesy of Jaguar Land Rover.
1 min to read
Jaguar Land Rover's (JLR) InMotion Ventures is launching The Out, an on-demand premium car rental service available exclusively to London residents, offering them the chance to book a quick trip, family road trip, or spontaneous getaway via an iOS app.
This service is targeting Londoners who do not own a vehicle and are interested in a high-end alternative to current car rental and carsharing services. Through The Out, customers can book a Land Rover Discovery Sport HSE, which they can have delivered either to their home or their office.
Ultimately, JLR wants to outclass traditional car rental services, using transparent pricing, comprehensive insurance, unlimited mileage, available child seats, additional drivers, and more. The congestion charge is part of the package too.
The Out is available to book from 295 pounds ($386) for a weekend (195 pounds/$255 for the first day and 100 pounds/$131 per day afterwards), and you can have the car delivered anywhere in central London, covering zones 1-3, as well as the Heathrow, Gatwick, and City airports.
More Rental Operations
How Better Cleaning Processes Improve Rental Fleet Efficiency
A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.
Read More →
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →