Auto Rental News
MenuMENU
SearchSEARCH

Jaguar Land Rover Launches Premium Car Rental Service in London

This service is targeting Londoners who do not own a vehicle and are interested in a high-end alternative to current car rental and carsharing services.

April 16, 2019
Jaguar Land Rover Launches Premium Car Rental Service in London

Through The Out, customers can book a Land Rover Discovery Sport HSE, which they can have delivered either to their home or their office. 

Photo courtesy of Jaguar Land Rover. 

1 min to read


Jaguar Land Rover's (JLR) InMotion Ventures is launching The Out, an on-demand premium car rental service available exclusively to London residents, offering them the chance to book a quick trip, family road trip, or spontaneous getaway via an iOS app.

This service is targeting Londoners who do not own a vehicle and are interested in a high-end alternative to current car rental and carsharing services. Through The Out, customers can book a Land Rover Discovery Sport HSE, which they can have delivered either to their home or their office. 

Ad Loading...

Ultimately, JLR wants to outclass traditional car rental services, using transparent pricing, comprehensive insurance, unlimited mileage, available child seats, additional drivers, and more. The congestion charge is part of the package too.

The Out is available to book from 295 pounds ($386) for a weekend (195 pounds/$255 for the first day and 100 pounds/$131 per day afterwards), and you can have the car delivered anywhere in central London, covering zones 1-3, as well as the Heathrow, Gatwick, and City airports.

More Rental Operations

Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...