Auto Rental News
MenuMENU
SearchSEARCH

New Federal Vehicle Data Privacy Bills Would Empower Fleet Owners, Consumers

The legislation would restore vehicle owners’ control over their personal data and give them the freedom to choose who it's shared with and how it’s used.

December 18, 2025
A lock and giant black chain with data protection imprinted on the lock.

The legislation would prevent manufacturers from imposing restrictive terms or additional fees that limit owner control, empowering drivers to decide if, and with whom, their data may be shared.

Credit: kalhh / Pixabay

4 min to read



Two landmark federal bills aimed at restoring vehicle owners’ access to, and control over, the data generated by their own vehicles have been introduced into the U.S. Congress, according to the American Vehicle Owners Alliance (AVOA), which has publicly endorsed the Dec. 12 introduction of the legislation.

AVOA is a coalition committed to protecting vehicle owners’ rights to access and control all data generated by their vehicles – data that rightfully belongs to the vehicle owner, not the manufacturer. The American Car Rental Association is a strong AVOA supporter and partner.

Ad Loading...

The Data Rights to Information and Vehicle Electronic Records (DRIVER) Act and the Auto Data Privacy and Autonomy (ADPA) Act represent a breakthrough for consumer rights, privacy, and competition.

Introduced by Rep. Diana Harshbarger (TN-01) and Rep. Lori Trahan (MA-03), the DRIVER Act would require vehicle manufacturers to provide American consumers with full access to all data generated by their vehicles.

The legislation would prevent manufacturers from imposing restrictive terms or additional fees that limit owner control, empowering drivers to decide if, and with whom, their data may be shared.

In parallel, Rep. Eric Burlison (R-MO) and Sen. Mike Lee (R-UT) reintroduced the ADPA Act, which would prohibit manufacturers from accessing certain vehicle data without the owner’s consent and require that owners be provided with access to their data without additional charges. The bill also includes important limitations on what data manufacturers may collect in the first place.

The DRIVER Act and the ADPA Act establish foundational protections for consumers while enabling innovation, competition, and a fair market for connected vehicle services. 

Ad Loading...

“It used to be, if you owned a car, that meant you owned everything, including the data it generated," said Don Lefeve, the President and CEO of the American Car Rental Association in a Dec. 18 statement. "But, as our vehicles have become more connected than ever before, automakers are claiming ownership over that data. The DRIVER Act and ADPA Act are both critical steps in restoring trust and ensuring that American drivers — not manufacturers — can access and control their information generated by their own vehicles.”

Benefits For Rental Fleets

Lefeve explained how this legislation helps rental fleet operations: 

  • It guarantees them access to their vehicles' data at no cost. Currently, OEMs grant access to vehicle data only if additional fees are paid. This legislation would guarantee that when you buy the vehicle, you also have the right to access your vehicle’s data.

  • It prevents OEMs from being gatekeepers. OEMs are increasingly becoming gatekeepers of vehicle data as data is stored now in the cloud. This makes the data inaccessible to owners. Unless legislation is implemented, OEMs will be the gatekeepers of vehicle data. Vehicle data is vital for car rental operators, from how they manage their fleets to how they perform maintenance and repairs. The data is also vital for future technology. Unless data access is guaranteed, future automotive innovation will suffer because only the OEMs will have data needed to produce the next generation of technology.

“For fleet owners and operators, it means fair access to their data, which they need to maintain vehicles, manage safety, and keep their businesses competitive,” said Richard Ward, executive director of AVOA, about the DRIVER ACT in a Dec. 16 news release.  “AVOA urges Congress to pass the DRIVER Act to protect consumers’ property rights, foster competition, and prevent unnecessary and burdensome restrictions on owners’ access to their data."

Auto manufacturers for too long have dominated the data vehicle owners generate through driving them Ward said. “This bill is a critical step to restore trust and ensure that American drivers — not just manufacturers — access and control the information generated by their own vehicles. When you buy a car, you should own both the machine and the data it produces. For individual drivers, this means stronger privacy and property rights.”

Ad Loading...

On the Auto Data Privacy and Autonomy Act, Ward said: “Motor vehicle fleet owners and operators provide a wide range of essential mobility services. Yet manufacturers are increasingly limiting access to vehicle-generated data, undermining the property rights of consumers and fleet operators alike. Vehicle owners must have access to and control over their vehicle-generated data, which is critical for privacy, safety, innovation, and fair market competition.”

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...