Related: ReachNow Expands Service in Portland
ReachNow Offers Alexa Skill to Find Nearest Cars
Using the Alexa app, ReachNow members can use their voice to learn how close the nearest ReachNow car is to their home.

Photo courtesy of BMW

Photo courtesy of BMW
BMW’s ReachNow is now offering a new Alexa skill. Members can use their voice to learn how the close the nearest car is to their home or where they can locate their favorite ReachNow model, according to a report by ReachNow.
“Many of us at ReachNow use an Amazon Alexa-enabled device in our own homes and love the convenience it offers,” said Tobias Gremmer, the developer behind ReachNow’s Alexa skill. “We really enjoy experimenting with new ideas and think the Alexa skill will really benefit our members.”
To get started, members can go to the “skills” section in the Alexa app. Search for “ReachNow” and then click “enable.” Allow the skill to access the device address, according to the report.
ReachNow members can ask the Alexa skill questions such as:
- “Alexa, ask ReachNow where the closest BMW X1 is.”
- “Alexa, ask ReachNow how many MINIs there are within a 10 minute walk?
- “Alexa, ask ReachNow what’s new?”
Click here for the full ReachNow report.
More Rental Operations

The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
