Dohop, an Icelandic flight search engine, has enhanced its travel comparison service by partnering with ground transportation solutions provider, Rentalcars Connect, the company announced.

Rentalcars Connect has developed a bespoke car rental platform that will sit seamlessly as part of the Dohop website, allowing customers to instantly benefit from an integrated travel experience.

This partnership comes as part of Dohop’s ongoing strategy to extend its product offering and bring its customers an all-encompassing travel experience.

Launched in 2005, Dohop originally served as a flight search engine for travellers looking for the cheapest connection flights. Since then, it has grown its offering and now provides its customers with a complete booking experience – from flights to hotels and car rental.

Through Rentalcars Connect’s continuous A/B testing, Dohop can now benefit from higher conversion rates and offer its customers a more dynamic and personalised merchandising experience.