Sojern, a data-driven traveler engagement platform, has released its latest travel trends throughout the fourth quarter of 2013 (October to December). Based on an analysis of more than 600 million traveler intent points, Sojern looked at airline traveler behavior to better understand U.S. consumer travel trends, says the company.
At 74%, leisure travel continued to outperform business travel (26%), according to the Sojern report. In the third quarter of 2013, leisure accounted for 72% of U.S. travel search/bookings while business travel only accounted for 28%.
According to Sojern, the top 10 Q4 destinations for U.S. travelers include New York City, San Francisco, Chicago, Los Angeles, Denver, Houston, Las Vegas, Washington, D.C., Orlando and Boston.
In Q4, there was an increase in longer trips with 45% traveling to a destination for a minimum of six days compared to 41% in Q3, according to Sojern. This increase was most likely due to the holiday season.
When it comes to party size, the majority of travelers (72%) booked their flights alone, but the bookings for groups of two or more increased in Q4 compared to Q2 and Q3. For instance, 20% traveled in couples in Q4 while 18% traveled in couples in Q3, says Sojern.
For more information on this report, visit www.sojern.com.
