Related: Europcar Receives Gold Rating for Social, Environmental Responsibility
Rugged Rental Takes CRX Renter Rated Award, Again
AAMCAR, Affordable Rent-A-Car in Salt Lake City, and Florida Premium Rentacar in Miami also won awards based on customer ratings from CarRentalExpress.com rentals.
January 26, 2021
Rugged was also the overall winner in 2015, 2017, 2018, 2019, and 2020.
Photo courtesy of Rugged Rental.
1 min to read
Rugged Rental won the 2020 CRX Renter Rated Award for the fifth time in six years. Rugged was also the overall winner in 2015, 2017, 2018, 2019, and 2020. It came in 2nd in 2016.
The winners are as follows:
Overall: Rugged Rental Salt Lake City
Best Staff: AAMCAR New York
Best Vehicles: Affordable Rent-A-Car Salt Lake City
Recommend: Florida Premium Rentacar Miami
"This speaks volumes about our people and the way they treat our valued customers," Chad Knavel, VP/GM of Rugged Rentals, said in a statement. "We strive to do things differently and knowing that what we do is noticed and appreciated by our customers is very gratifying. We have an amazing staff here, and this award is attributed to their dedication in making sure our customers have an exceptional rental experience. We are honored and humbled to have received this award."
Renter Rated is an exclusive program that allows renters to review and rate their CarRentalExpress.com rental in nine categories using one to five stars, along with an opportunity to provide written comments about the rental.
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →