Toyota to Idle North American Plants for Five Days
Due to parts availability following the March 11 Japan earthquake, Toyota’s North American vehicle plants will suspend production on April 15, 18, 21, 22, and 25.
ERLANGER, Ky. (April 8, 2011) - Toyota is adjusting North American production due to parts availability following the March 11 Japan earthquake.
Over the next few weeks, Toyota's North American vehicle plants will operate on a reduced schedule, with production suspended on April 15, 18, 21*, 22, and 25. Most of the company's North American engine and component plants will follow the same schedule. Future production plans will be determined at a later date.
On these non-production days, the company will continue to provide employment for its approximately 25,000 regular North American team members. Team members not required to work may report to work for training and plant improvement activities, use vacation, or take unpaid time off.
On average, around 85 percent of the parts and materials for the 12 North American-built Toyota and Lexus models are sourced from 500 suppliers on this continent. While production of some parts and materials continues in Japan, Toyota is working closely with affected suppliers in order to minimize the impact.
"The situation in Japan affects many automakers and many other industries. Extraordinary efforts are underway to help suppliers recover," said Steve St. Angelo, executive vice president of Toyota Motor Engineering and Manufacturing North America. "We are slowing down to conserve parts yet maintain production as much as possible. We appreciate the flexibility of our team members, suppliers and dealers as we work through these issues."
More Rental Operations

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
