UK Law Prohibits Car Rental Companies from Refusing to Rent Based on Age
The law, which just became effective in June, is aimed at all goods and services.
Today the British Vehicle Rental and Leasing Association (BVRLA) is holding a rental committee meeting to respond to the new law banning age discrimination in regards to goods and services.
The regulation prevents car rental companies from using age as a factor in deciding whether or a not a customer is eligible to rent a car. After making comprises to the original law, the Home Office said that a company can charge a fee to renters, if it can prove that the renter’s age statistically makes them more likely to be involved in an accident.
According to a BVRLA newsletter, the committee will be considering a new “Code of Practice” to help companies and BVRLA members manage risks associated with the new regulation. “It would set out the permissible justifications for declining to rent a vehicle,” the newsletter states.
For more information about the Age Discrimination and Equality Act, the BVRLA has several resources, as well links to government responses on why the car rental industry is not exempt from the law, available here.
For an article regarding age restrictions and negligence in the U.S., click here.
More Fleet Insurance

Go Rentals, Repair Provider Partner To Ease Insurance Claims Experience
The arrangement helps reduce the stress of collision repair for vehicle owners by connecting them to reliable, timely rental cars.
Read More →
U.S. Collision-Related Rental Length of Rental Declined Modestly in Q4 2025
While LOR continues to decrease from post-pandemic highs, ongoing market and economic conditions could impact future results.
Read More →
Beyond The Rental Desk: Inside Car Rental’s Push To Simplify
Greater transparency, simplified digital access, and connected fleets will be the key factors in determining who comes out on top over the next 10 years.
Read More →
Tripiamo Brings Certified Driving Confidence Training For Car Renters
Driving abroad is one of the leading causes of death among international travelers, who are not used to new traffic patterns.
Read More →
AI in Car Rental Should Be the Customer’s Advocate, Not Accuser
Opinion/Editorial: What happens when AI randomly overcharges car renters outrageous fees and penalties?
Read More →
TSD Mobility, Canopy Connect Partner to Ease Insurance Verification
The new integration brings streamlined functionality to rental agents and dealerships.
Read More →
Length of Rental Could Be Finding a New Normal of More Days
The industry may not be returning to the lower LORs of 2019 and 2020 as two years of declining repair shop backlogs appear to flatline.
Read More →
Gallagher Insurance Hires Broker Focused on Rental Car Operations
The former rental fleet executive informs his insurance practices with the everyday realities of managing rented vehicles.
Read More →
4 Global Trends in Carsharing for 2025
Despite operational challenges and questions, the global car-sharing market continues growing and will likely double during the next decade.
Read More →
Rental Car Industry Trends Ahead for 2025
Auto Rental News 2025 Fact Book: The future may not be entirely predictable, but plenty of factors today trigger results and consequences for tomorrow.
Read More →
