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The Europcar ‘Caraoke’ competition that ran from July to August boosted the number of Facebook ‘likes’ by 33%.
Read More →Zipcar’s ‘The Ultimate Ziptrip’ contest on the social media site received 5,000 responses in the initial round.
Read More →The ‘Gas and Brake’ campaign featured an interactive site and app focusing on customers’ driving and travel personalities based around the question, ‘Are you the Gas or the Brake?’
Read More →The ‘Hertz Path to Purchase Study’ assessed the online behavior of customers when making a purchase, and found that users who were involved in social conversations about the brand, its competitors, car rental and/or travel at the beginning of the purchase process were twice as likely to visit the Hertz website, among other behaviors.
Read More →‘Share it Up’ is aimed at increasing promotional offers through Facebook and Twitter.
Read More →Throughout the trip, the team is sharing videos and stories from the road and bringing the road trip experience to life via its social media channels. They are also giving away prizes, including tickets to NCAA Tournament games.
Read More →Auto Rental News and industry professionals answer your questions about car rental trends, techniques and other current issues.
Read More →An Affordable Rent-A-Car employee used Facebook to track down a rental car stolen by one of its clients by simply making a request to “Add Friend.”
Read More →Employees nominated 10 charities they are actively involved in to receive donations based on votes through Enterprise’s Facebook page.
Read More →In the U.K., a service rewards users when they check into locations by linking their Topguest account to their Facebook Places and Foursquare accounts.
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