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Independent car rental operators and franchise operations faced an array of external pressures in 2025 driven by economic, technological, and competitive factors.
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Technology, data, and digital advances are combining to create a business climate full of information, impatience, and instant results.
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Despite the battering of economic forces, the U.S. car rental industry appears fortified against even faster upheaval ahead.
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Analysis: The proposed levies would add further price pressure to an auto industry already facing affordability challenges.
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Despite operational challenges and questions, the global car-sharing market continues growing and will likely double during the next decade.
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2025 ARN Fact Book Publisher's Corner: When investing in technologies such as AI to make your business more efficient, don't forget that your frontline employees are your brand.
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2025 Auto Rental News Fact Book: AI, telematics, vehicle data and tracking, and electric vehicles all rank atop advancing technologies throughout the auto rental sector.
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Column: We just exited the most disruptive — and profitable — period in the history of the auto rental industry. How can we prepare for what’s next? Hint: The biggest issue in 2024 isn’t fleet.
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The annual compendium of stats, info, trends and tidbits points to renewed business activity across the car rental industry.
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Tracking wholesale prices, used vehicle values, sales, and supply trends across the industry unveils a broad picture: We're getting closer to normalcy.
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