2024 Auto Rental News Fact Book Arrives Online
The annual compendium of stats, info, trends and tidbits points to renewed business activity across the car rental industry.
The core stats of the annual industry reference evolve from a comprehensive rental fleet operator outlook survey.
Cover: Auto Rental News
Welcome to the 36th annual digital edition of the 2024 Auto Rental News Fact Book. This year's volume gleans data from the most thorough original operator survey conducted by Bobit, owner of Auto Rental News, in three years.
This evergreen print edition is worth keeping handy all year long as a reference for statistical benchmarks, operator outlooks, data, expert insights, and analysis related to the global rental car industry. ARN editors and contributors each year compile consistent metrics and information that enable car rental operators to make valid comparisons from year to year.
Inside this latest edition, you will find:
Four of the leading drivers of the auto rental market for tomorrow
Vital car rentral industry facts and statistics to help guide operator business decisions
A complete business outlook survey reflecting the performance, views, and insights of rental car operators and company owners worldwide.
The latest rental fleet vehicle remarketing data
J.D. Power's 2023 car rental satisfaction index
You'll also find the latest industry insights and summaries from:
ARN publisher and International Car Rental Show chairman Chris Brown
American Car Rental Association (ACRA) president Sharky Laguana
New ARN managing editor Martin Romjue
Don't forget to make your plans for the "live fact book" version called the International Car Rental Show, happening April 15-17 in Las Vegas, Nevada.
More Rental Operations
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
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The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
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The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
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ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
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Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
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Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
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U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
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When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
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European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
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Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
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