2024 Auto Rental News Fact Book Arrives Online
The annual compendium of stats, info, trends and tidbits points to renewed business activity across the car rental industry.
The core stats of the annual industry reference evolve from a comprehensive rental fleet operator outlook survey.
Cover: Auto Rental News
Welcome to the 36th annual digital edition of the 2024 Auto Rental News Fact Book. This year's volume gleans data from the most thorough original operator survey conducted by Bobit, owner of Auto Rental News, in three years.
This evergreen print edition is worth keeping handy all year long as a reference for statistical benchmarks, operator outlooks, data, expert insights, and analysis related to the global rental car industry. ARN editors and contributors each year compile consistent metrics and information that enable car rental operators to make valid comparisons from year to year.
Inside this latest edition, you will find:
Four of the leading drivers of the auto rental market for tomorrow
Vital car rentral industry facts and statistics to help guide operator business decisions
A complete business outlook survey reflecting the performance, views, and insights of rental car operators and company owners worldwide.
The latest rental fleet vehicle remarketing data
J.D. Power's 2023 car rental satisfaction index
You'll also find the latest industry insights and summaries from:
ARN publisher and International Car Rental Show chairman Chris Brown
American Car Rental Association (ACRA) president Sharky Laguana
New ARN managing editor Martin Romjue
Don't forget to make your plans for the "live fact book" version called the International Car Rental Show, happening April 15-17 in Las Vegas, Nevada.
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
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U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
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When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
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European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
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Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
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Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
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U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
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Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
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In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
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How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
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