Enterprise has launched its annual Plus Your Points promotion earlier than usualy, in order to give registered Enterprise Plus members the chance to earn double points on qualifying rentals.

The program is available now through Jan. 31, 2021 to customers in the United States, Canada, Puerto Rico, United Kingdom, Ireland, France, Spain, and Germany.

The early launch of the Plus Your Points promotion demonstrates Enterprise’s desire to provide flexibility to its loyalty members during these times. In April, the brand extended Enterprise Plus members’ elite tier status and announced it would roll over qualifying rental activity to next year.

Points earned during the Plus Your Points promotion are redeemable for free rental days at any time, for any available vehicle at thousands of participating Enterprise locations worldwide. Free day covers base rate (time and mileage) only. Points do not expire as long as the member completes one qualifying Enterprise rental during every three-year period. 

This year’s promotion consists of two phases. The first phase, available now, allows members to earn double points on qualifying rentals. The second phase will launch in late summer and will offer members the chance to earn additional points through bonus opportunities known as “badges” for a variety of rental-related items.

Enterprise also recently introduced its Complete Clean Pledge — a promise to go above and beyond the company’s already rigorous cleaning protocols, including using a disinfectant to sanitize more than 20 high‑touch points throughout the vehicle between every rental. Enterprise has also modified its service offerings to include curbside rental transactions, as well as delivery at some locations, to help best serve customers while minimizing foot traffic in locations.