Related: Hertz Obtains $1.65B in Debtor-In-Possession Financing
Hertz Announces New Chief Accounting Officer
Brooks previously had served as senior vice president, internal audit at Hertz since June 2020.

Prior to joining Hertz, Brooks was vice president, internal audit at Aptiv PLC, a global technology company, and before that was the chief financial officer for Champion Windows and Home Exteriors, a home improvement company.
Photo courtesy of Hertz.
Hertz Global Holdings today announced that Alexandra (Alex) Brooks has been appointed to senior vice president and chief accounting officer, effective Nov. 1. Brooks will oversee the company's global accounting operations, financial shared services, and tax and risk management.
Brooks previously had served as senior vice president, internal audit at Hertz since June 2020. She has more than 25 years of experience in finance, accounting, and audit. Prior to joining Hertz, Brooks was vice president, internal audit at Aptiv PLC, a global technology company, and before that was the chief financial officer for Champion Windows and Home Exteriors, a home improvement company.
She has also held a variety of leadership roles at the General Electric Company, General Motors, and Pricewaterhouse Coopers.
"In a short time, Alex has made significant contributions to Hertz," said Kenny Cheung, executive vice president and chief financial officer. "I know her leadership and extensive accounting, finance and audit experience will continue to serve Hertz well as we further progress our efforts to ensure a strong future for the company."
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
